The best college student retention practices can truly improve not only your college's graduating rates, but also your school’s reputation, revenue, and enrollment. While there are many college recruitment strategies and retention strategies you can implement, in today’s article, we will discuss what practices are most fitting for colleges and undergraduate education. For example, providing admissions help to post-grad programs via a graduate school admissions consultant or MBA admissions consulting services to college students seeking admission to postgraduate can be a perfect way to stand out among other post-secondary institutions. Read on to learn more about college student retention practices!
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College and university dropout rates in Canada and the US
The statistics show:
- In the US – college dropout rates indicate that up to 32.9% of undergraduates do not complete their degree program.
- Overall, 28% of these students in the US drop out before they even become a sophomore.
- In Canada – the college dropout rate is at about 31%.
This means that one out of three college students who join colleges in both the US and Canada will not see their graduation days. Why does this happen? Why do so many students choose not to complete their undergraduate education? Some of these reasons include:
the most common reason for dropping out of college is the lack of money to pay for tuition. students that need to work to pay their way through college face busier and more demanding days. The inability to balance a job with studying causes many students to drop out. The long hours, or realizing they can make good money by going full time, erodes their will to carry on studying after hours. students who have low social engagement with faculty and fellow students are more likely to drop out due to loneliness or being overwhelmed by campus life. Being alone and away from home also affects the psyche of students who have never left home or come from a family of close-knit kin and folks. students with lower grades get discouraged and see no point in continuing with what they think is a fruitless endeavor. While most of these students could be encouraged by supportive faculty members like teachers and counselors, it can only work if the students know about, and seek out the support. students are affected by life’s mishaps in their lives or in those that are close to them. They face insurmountable grief or can’t cope with the hardship of caring for ill family members while going to college at the same time. the digital age has made it easy to find jobs that don’t require degrees, such as remote sales jobs or remote content writer jobs. There are people making millions by creating and sharing content on social media platforms, for example. Developers are creating apps that rake in just as much with code they have written from home. The advertisement of their success influences viewers, that include these students, into believing it is an easier way of making a successful living. again, there are new professions that have been born with the digital age and that don’t need high qualifications. Today’s social media managers, drone pilots, and virtual assistants all earn healthy wages by working with gadgets, from home, and – in most cases – without a degree. everyone has heard about how the likes of Bill Gates and Mark Zuckerberg famously dropped out of Ivy League schools (in both their cases it was Harvard University) to create multi-billion dollar companies. While these few people are the exception, rather than the rule, their notability in the industry and their undeniable contribution to the tech world, have overshadowed the fact that only the extraordinary 20 percent of the richest millionaires and 10 percent of Forbes billionaires were college dropouts, according to a study performed on over 11,700 successful individuals across the United States. if a student doesn’t know what comes after graduation, then their vision becomes limited. Not knowing the way forward – be it into a career or pursuing further qualifications – could discourage students from completing their studies. On the contrary, the opposite could give them a purpose to aim for and a goal to work for.
As a college or a university, you must work to eliminate and provide every opportunity, through your institution or through university partnerships, for students to keep up with their studies and their future goals.
Universities and colleges can increase their college student retention and provide students the support they need through BeMo's university student benefits program partnership. We provide expert, unlimited, one-on-one admissions help, academic support and career coaching to your students. Whether they're looking for essay writing workshops, interview skills building or advice on applying to competitive undergraduate programs, BeMo is here.
What’s in it for you? Keep reading to find out.
Why should colleges worry about college retention?
The main reasons your college should worry about its retention rate include:
- Increasing retention generates more income for your college and that means a bigger budget to expand and grow
- With an increased budget, you can build a better institution, expand faculties, and hire more staff – all of which add to your reputation
- With a high retention rate, you become favorable with government funds and subsidies because they see your institution in a positive light and worth their investment
- The better facilities you have and the greater the quality of your education, the more students you will be able to attract
- Ultimately, and most importantly, the better your research facilities the better, well-trained graduates you will have
Overall, your reputation as a successful college that cares about its student body and offers quality education is on the line if your retention rates are on the decline.
The best college retention practices
Let’s have a look at the best college student retention practices and what strategies you can adopt to keep your students in college:
a good place to start is knowing what you are working with. You need to have a database that stores your incoming, outgoing, and dropout student information. This database will help show the size of the problem to deal with. colleges need to connect with students from Day 1. An orientation program helps students get a sense of welcome, a knowledge that the college cares about them, and a sense of direction to help their sense of direction. That first day helps ease any anxiety they may have about their new environment. students that are minorities, financially challenged or come from troubled backgrounds need all the help they can get. A college that helps alleviate any of their problems – no matter how little the help offered is – could encourage them enough to stick it out. Providing help and advice via college advisors is a great way to do this. colleges should create a connection between students and faculty. You should let the students know about it, make faculty implement and encourage the policy, and encourage the students to reach out to counselors, professors, and any other authoritative body in case they face problems. offering drop‐in and by‐appointment tutoring for all students that need help with their coursework ensures they don’t fall behind and, ultimately, quit college. These can also include tutoring services for tests and programs they may want to pursue after their post-secondary education, such as an MCAT tutor, graduate school essay tutor, or medical school admissions tutor. what should the students aim for? Let them know what awaits them at the end of their college education. Perhaps, you can have alumni come talk to the students. They can see for themselves what an education at your college can result in. use social media platforms for student engagement purposes. Create a dedicated portal where students can log in to share their thoughts and experiences. It is a good way to have an ear to the ground about what is going on. This is especially effective if they can leave anonymous tips, comments, or posts. in case something does happen on campus, students need to have access to on-campus counseling. They need to have counselors they can turn to with their problems as soon as they face them and without having to go far. You can even take it one step further and encourage students to join support groups – consisting of their peers, faculty members, or even external professionals. the students should also have their choice of clubs to join depending on their hobbies, passions, and talents. These sorts of get-togethers allow for students to meet other students with the same interests, as well as share their hobbies. That helps them “let off some steam,” meet other students, and develop their skills. you should be asking what it is that is stopping your students from graduating or completing their courses. Although we have seen many reasons here, there can be a unique reason in your particular institution, for example, with the methods of lesson delivery, the curriculum or even the accessibility of facilities. You have the data for student enrollment and exit rates which you can use to break down into categories based on, for example, exit reviews where the students explain why they decided to leave your college. If one reason stands out with many of the students, you should take a deeper look into it. once issues have been identified, steps should be taken to resolve them in the shortest possible time. Apart from helping the students, it shows that the school does indeed care about its students, and projects the academic professionalism of the college.
Once a retention plan has been put in place, it should be revised and updated as often as possible to make sure all angles are covered – and maybe new strategies can be added too.
Why admissions consulting would increase your student retention
The highest college dropout rates – at 28% – occur during students’ freshman year. One of the best ways of increasing the retention rate is by offering post-graduation consultancy.
This way, the students will have something to look forward to regarding a path forward in their education process. They will know that after they finish college, they can go on to pursue post-graduate or professional education.
It will also make them think of a career beyond their college education, especially if they pursue a professional post-grad course in law or medicine, for example.
And finally, it will encourage them to work harder when they realize that with their education, they would be able to land a seat in some of the best schools in the world by learning how to get into Columbia Law School, Wharton School of Business, and Stanford Medical School, to name a few examples.
This is the best way of giving students an incentive to keep working towards their graduation. It is also the best way to let them know that they can have a bright future perhaps in a profession that they had never even considered before – simply because they thought it was out of their reach.
This post-graduate consultancy can be offered at the end of their final year as a graduation “gift” with the college, perhaps, covering all or half of their consultancy fees. Not only will this increase your graduation rates, but this will significantly increase your school’s reputation. Boasting that X% of your graduates enter post-graduate and professional programs will certainly make other students notice your school.
What can an academic consultant do for the students?
There are many ways a grad school admissions consultant can help prospective postgraduate students with getting into their dream programs.
Examples of some of the tasks the consultants can help with include:
- An MBA admissions consultant can help in applying for MBA programs, providing guidance and feedback on writing excellent admissions essays or MBA personal statements.
- Dental school admissions consulting services prepare you for the next important step in your journey to becoming a dentist.
- With law school admissions consulting students are guided throughout the entire law school application and interviewing process which is, overall, a lengthy, complex, and competitive process.
Looking at what an academic consultant can do for students, in particular, we find:
- For students with low scores looking to go to business school, a consultant can show them how to explain a low GPA in MBA application.
- The students can learn how to write a grad school cover letter or show them some MBA admission essay samples they can go through to improve their writing skills.
- They can teach them about writing a statement of intent, sometimes called a statement of interest, something they will need to write to get into a master’s or PhD program and is typically requested in addition to – or instead of – the graduate school statement of purpose.
- The consultants can train the students on how to prepare for MBA interview day or even set up a law school mock interview, for example, to help boost the chances of the students getting in.
- The consultants have information about most of the top postgraduate schools and even the easiest Ivy League school for the students to apply to get the best education for their goals.
Conclusion
As a college, you are expected to ensure a brighter future for every single student that passes through your gates. Every student can do with a leg up and every amount of help they can get. Facilitating a brighter future is a strategy you should adopt to increase college student retention as well as help them build a brighter future.
FAQs
1. Is pursuing a postgraduate education worth it?
Postgraduates earn more than their undergraduate counterparts. According to the Bureau of Labor Statistics, the average median weekly earnings for a person with a master's degree is $1,574, compared to $1,334 for people with a bachelor's degree and $809 for people with a high school diploma. Apart from the earnings, the unemployment rate among postgraduates is lower than their undergrad counterparts.
2. What are the current college dropout rates in the US and Canada?
The college dropout rates in the US and Canada are 32.9% and 31%, respectively.
3. What are the main reasons why college retention is a problem?
Some of the main reasons for students leaving college include financial problems, pressure caused by work-study schedule imbalance, and low academic performance.
4. How does having retention strategies help a college?
Retention strategies help establish colleges’ reputation as being educational institutions where students can expect to graduate. Also, it ensures financial security for the colleges themselves.
5. What are some of the ways a college can increase retention?
Some of the ways a college can increase retention include strong student orientation, increased education support, as well as all-inclusive engagement and counseling services to help students at all levels of their education – from admission to graduation.
6. How can admissions consulting services help enrollment and retention?
Admissions consultants help students by preparing students for the next step in their education by helping them with their essays, interviews, and other components of their application. They guide the students from start to end of the application process.
7. Why choose BeMo for your college retention?
At BeMo we have a proven track record of helping students succeed and achieve their dreams. The fact that our motto is “Get In Or Your Money Back” shows we make sure candidates get admitted to their schools of choice. Also, our 94% success rate is a testimony to how hard our experts work to ensure a successful result. A 100% satisfaction rate – proof lies in our 5-star reviews – is also testimony to our dedication to our clients.
8. Which courses does BeMo help you get into?
BeMo works with students to get into top-ranked universities that offer courses in a wide range of subjects that include business, marketing, medicine, law, and much more.