Digital Marketing Specialist

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Overview:

BeMo has an immediate need for an experienced Digital Marketing Specialist to help our marketing team obsessively split test and optimize our ads across YouTube, Search, Facebook and Instagram. The role also involves split testing every page and email across the customer journey to increase conversion rates. We're looking for someone who can be results-focused to get things done, and get them done fast even if it means working evenings, holidays, weekends when behind on a given sprint because our students matter and speed is everything.

Are You the Needle in a Haystack?

Here at BeMo, we work hard every day to make a difference, so we carefully select only the best and brightest individuals to join our team. We are highly selective - about 5X more selective than Harvard - but we don't agree with, nor use the same selection process. In fact, we're revolutionizing university admissions processes.

Would you like to contribute to our mission of helping students achieve their academic and career goals?

Would you like to help us promote diversity so that everyone has an equal chance at higher education regardless of racial, cultural, or socioeconomic background?

Would you like to be part of a team that is shaping the future of admissions?

If you answered "yes", here’s a little bit about us:

You've probably never worked with anyone like us before. We're a dynamic team of practicing professionals, researchers, and scholars, with a passion for helping students to reach their academic and career goals. We often go above and beyond to deliver the best possible services we can to our students. We make sure we are highly knowledgeable about the ever-changing landscape of admissions by studying and researching admissions trends. We take our own medicine and we are constantly training to keep our individual performance and the performance of our company exceptional.

We put the interests of BeMo above our own. We take our role very seriously and contribute to our company on a consistent basis. When things need to get done, we don't care what time of the day or day of the week it is, we get the job done. We know how to manage our time and fulfill competing demands. We are constantly looking for ways to improve our services and impact and we are not afraid to share our ideas and collaborate with our team members. This is not a "job" to us. This is a calling. Our passion for mentoring our students and making admissions fair and scientifically sound is what gets us up in the morning. Importantly, we understand that our company is only as great as its individual members. That's how we have become a leading academic consulting firm and that's why we are extremely selective about our team and only pick the very best to join us and we do everything we can to support them.

We want to foster an environment where we drive team members to succeed within their role and believe in the mission and values of BeMo.

If you are resistant to coaching because you believe you already know everything, if you are seeking a side job just to make a few bucks or to add another entry to your CV, if you normally don't pay much attention to detail, or if you are looking for a short-term gig with little impact and growth, then we're probably not right for you.

If you are extremely detail-oriented, obsessed with delivering only the best service, have outstanding written and verbal communications skills, are willing to learn more and implement new strategies, would love to be a part of the team to change the future of admissions, and are looking for a long-term mission with significant impact on society, then you need to apply. Now. 

Roles and Responsibilities:

 Obsessively test and optimize YouTube, Search, Facebook and Instagram ads.

Continuously split test, monitor and optimize every part of our customer journey, including landing pages, lead capture programs, autoresponders, and A/B tests to reach quarterly KPIs. 

Create, update, and analyze reports using advanced Excel skills including Pivot tables, VLOOKUPS, queries and more.

 Bring disconnected data together in a clear and concise manner that allows for data-driven decision on marketing channel effectiveness.

 Analyze marketing results to increase ROI and ROAS.

Requirements:

 Minimum 3 years of full-time paid work experience creating and optimizing YouTube, Search, Facebook and Instagram ads.

 Minimum 3 years of full-time paid work experience creating and optimizing landing page experiments.

 Must have significant knowledge of advanced Excel functions such as Pivot Tables, VLOOKUPS, Queries, advanced conditional formatting, Macros, and Data Modification using formulas.

 Must demonstrate a genuine interest in everything marketing and our mission and take an active role to improve our impact as a company (i.e. This will not be just a stepping stone or a side job to you. It's a calling). 

Traits of Successful Applicants:

True understanding of fast-paced and result orientation. We roll up our sleeves when behind in our sprints to get the work done even if it's holidays, evenings and weekends because our students matter and speed is everything.

Must be looking for a long-term role and not looking for a "steppingstone" short-term gig.

Must love split testing and analyzing complex data.

Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline driven environment.

Completely self-managed with the ability to act independently with very little supervision and great work ethic.

Humble, coachable and always eager to learn new skill sets.

Detail-oriented and extremely organized.

Our Hiring Process:

We are highly selective about those who join the team - about 5X more selective than Harvard - but we don't agree with, nor use the same selection process. In fact, we're revolutionizing university admissions processes. For example, we don't care much about your grades or standardized test scores. We care that you can do the job and you have the right attitude. We believe "actions speak louder than words."

Our hiring process includes a review of your application, a skills assessment test, a virtual interview and lastly, a face-to-face interview with select members of our team via video conference, followed finally by reference calls.

How to Apply:

Click here to submit your application.

Please quote job #22361 on the form above.

We won’t be able to individually respond to all applicants, but if we feel that you’re a strong match, we will be in touch via email to proceed with your application. Thanks, and we look forward to hearing from you!

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BeMo is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

BeMo is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.